playing the guitar on the streets to performing on Europe’s biggest stages, TV and radio channels.
A native of Chile, Alejandro was born in 1992. Self-taught, he started his career
singing on the streets of Switzerland at the age of 18 and was soon after spotted by the
major media outlets of the country. In little time, Alejandro made it to the Montreux Jazz
Festival, and then to the Voice France in 2014.
In 2017, Reyes signed with The Hana Road Music Group. Compass was his first single
under the new label and it went viral on music platforms. His following songs were picked by the biggest Latin Spotify-curated playlists and by the Swiss major radio stations. His success earns him a place as an Ambassador of Coca Cola Switzerland and AXA Insurance.
In June Alejandro released the EP titled El Inicio . For the shoot of his single Por Favor that took place in Ukraine near Chernobyl area, Alejandro has crafted a bionic hand by himself. November 2019, Alejandro releases single Ladrón, a collaboration with a Dutch DJ Justin Prime. February 2020, Reyes collaborates with an Israeli star DJ Malka on a track Mi Nena. The latest single Subete was released in collaboration with a Swiss artist El Tiger