It all began as a vision where innovation was the motive. FO&O started off by doing street performances on the most well-known streets in Stockholm. By using the streets as their arenas anybody could join despite age or financial situation. From one day to another they gather lots of attention, mainly on social media. Using the platforms for marketing with the fans, so called “Fooers” as the marketers. Their inventive tactics earned them a Swedish Grammy as “innovator Of The Year”.
FO&O’s first gig ever was opening act for Justin Bieber 3 nights in a row in Sweden’s most iconic Arena “Ericsson Globe”, the world’s largest spherical dome. This was a big breakthrough for the band that only 2 years later sold out that same arena with their own show “The Fifth Element”.
After four years of touring the world, 8 wins and 12 nominations in different music awards, 2 Platinum and 1 Gold certification, over 80 million streams on Spotify, several sold out shows and opening up for Justin Bieber and One Direction, it was time for the group to focus on their own creativity with their own separate solo projects as FELIX SANDMAN, Oscar Enestad and Omar Rudberg