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BeatKing rose to fame in the summer of 2010 with the release of "Kings of the Club" which included the hit singles "Crush", "Hammer" and "Lil TJones", one of his highest selling albums. The following year, November 2011, BeatKing released his third solo album, Club God, which included his second single to reach Billboard "You Aint Bout That Life" and became one of the most successful projects of the year. November 2012 BeatKing released Club God 2, and introduced his next hit single "Throw Dat Ahh". The following years BeatKing released more collaborative mixtapes/albums, which include Club God 3-5, Gangsta Stripper Music 1-2, Underground Cassette Tape Music 1-2, Astroworld 1-2, Houston VS Everybody, and Eat'n Everything a collection of freestyles based on viral videos. Where BeatKing has separated himself is in his marketing, specifically him recording humorous quick songs based on videos that go viral. It seems simple and natural (and maybe it is), but it’s also effective (cumulatively, his viral songs have been viewed nearly 10 million times). As his hundreds of thousands of faithful followers will attest, the joy that BeatKing brings forth isn’t limited to his ability to wreck any and every club speaker or car stereo his music touches. What keeps him trending is his declared intention, since 2010, is to “wait for stupid shit to happen, and then freestyle about it”.