Ruthlessly bred in Harlem, rapper YO SOY found his outlet through pen and paper at the age of 13. Eventually entering the scene with Atychiphobia, his first ever public release still remains timeless today.
Haunted by this fear of failure, YO SOY drew inspiration from over 10 years of insecurity, self-doubt and incarceration. In 2013, YO SOY turned his passions into entrepreneurship by creating a lifestyle brand on a mission to shed light on the darkness that normality tends to avoid. His unfiltered and uncensored demeanor has made his Faux Friends brand not just an apparel company, but a way of life for the outcasted. YO SOY speaks for those without a voice, reciting truthful and painful tales of betrayal into his music and brand.