Whilst they seem ten-a-penny, this only helps us highlight those that really speak to us.
A loyal following put Morley firmly in this category. Debut album Many Fish To Fry (2012) brought to mind Paul Simon and Newton Faulkner with its refreshingly unpretentious lyrics, hooky melodies and implausible guitar playing.
The richly-layered production of follow-up The Manual (2016) leaned more on Elbow or Gotye, while a stripped back third album goes deeper into the solo space of Anais Mitchell and John Martyn.
Morley has earned a reputation for fearless live shows, particularly as one of the best lap-style guitar players in the world. Combining guitar, piano and drums into one instrument with seemingly impossible dexterity, he is an artist to be seen as well as heard.
But it was his incisive songwriting that led to a residency at London's Ronnie Scott's and exposure on Radio 2, BBC 6Music and Radio X.
Hundreds of worldwide stages and shows have been clocked up since then, empty to buzzing, Aberystwyth to Zurich, with sellout shows at London's Bush Hall, Canada's biggest festivals, and support slots at the Hammersmith Apollo.
Currently recording, and touring widely, Morley is one of the UK's most distinctive and interesting songwriters at the top of his game.