In 1996, under the slogan of Unete a los Locales (Join the Local Ones), the talented musician created his own label, called Gaira
, to promote and give an incentive to local artists, though he continued to record for EMI
. In 1998 he joined fellow top-tier Colombian stars Shakira
and Charlie Zaa
on-stage during a benefit for victims of an earthquake that destroyed Colombian coffee fields. Vives issued the smash El Amor de Mi Tierra in 1999; in 2000 it received a Grammy nomination for Best Latin Album.
Released in 2001, Déjame Entrar won the artist his first Grammy for Best Traditional Tropical Latin Album. He shifted directions for 2004's En Rock de Mi Pueblo, which added a healthy dose of rock & roll and rap to his vallenato grooves. This album received a Grammy nomination in 2005. Vives and EMI
fell into a contract dispute after the recording was released and he didn't record again for five years. Clásicos de la Provincia II, issued in 2009, was a collection of early vallenato and traditional songs and only released in Colombia through a supermarket chain.
In 2012 he resurfaced as a coach for the the Colombian version of The Voice. His contract difficulties behind him, he signed with Sony
and the single "Volví a Nacer" was issued in the fall of 2012. It entered several international charts at number one. It was followed in January 2013 by the release of the album Corazón Profundo, which also reached the top spot. He followed it with a second hit single, "Como le Gusta a Tu Cuerpo" (featuring Michel Teló
) and commenced touring. While on the road, Vives continued to record. Más Corazón Profundo appeared in 2014. It featured new songs (including duets with Choc Quib Town
and Marc Anthony
) as well as extended mixes of singles and "Volví a Nacer." In the summer of 2015, he released an audio/video document entitled Más + Corazón Profundo Tour: En Vivo Desde la Bahiá de Santa Marta. ~ Drago Bonacich, Rovi