Using his modest upstate roots as motivation for his own music, I.Am.Tru.Starr is working with the intention to lead by example, with a dedicated passion to show the next generation already looking up to him that beautiful things can grow out of what others consider a deadbeat town.
“Growing up in places like where I’m from, kids don’t get the chance to dream properly,” the emcee says, with bright eyes. “I’m chasing mine so they don’t ever have to be timid about chasing theirs.”
Channeling the spirit and sounds of the likes of D’Angelo, Fred Hammond, Andre 3000 and Donny Hathaway and more, I.Am.Tru.Starr’s current sound is film noir meets 2016. His ability to share his story with potent lyrics and lush melodies, carefully crafted into his own self-described sound of “Soul Hop,” allows him to both reach - and captivate - a varied audience. Taking elements of hip-hop, R&B, funk, gospel and alt-soul, I.Am.Tru.Starr’s battle cry is emotional yet fearless.- Kc Orcutt (Revolt Tv , BET, Spotify, hotnewhiphop)