S H I R A N has already achieved huge success, not just in her native country but in areas less expected – those across the Arab world.
Inspired to embrace her Yemenite roots, she has had her lyrics translated into Yemenite Arabic, her latest album also featuring elements of Iraqi and Western music. Combine these elements with her fiercely female-empowered stance; Afro beats and zero political agenda and you have one of the most remarkable artists to appear from the Middle East in years.
S H I R A N (Shiran Avraham) had never contemplated being a professional singer before unexpectedly being accepted as part of an entertainment troupe as a teen. Creating a character onstage who was ultra-confident and assertive allowed her to sing her songs in a way which has managed to cross religious, cultural and musical divides. Born to half-Yemini, half-Iraqi parents in Israel and grew up in a Jewish household, she embraced her heritage without taking any political sides, having her lyrics translated into Yemenite Arabic, endearing her to fans of both Arabic and Jewish origin, as well as throughout the Middle East, Africa, and Europe.
Imbuing her sound with structures from both traditional & contemporary Arabic, as well as Western soul and R&B, the video to her album’s lead track, Zehere is an eye-popping combination of the quirkiness of Wes Anderson and the surreal psychedelia of Alejandro Jodorowsky.