Launched while they were a teen quartet, Atlanta's We Are Toonz came on the scene in early 2014 with the pop-rap hit "Drop That Nae Nae." Formed in 2013, the group based "Drop That Nae Nae" on comedian Martin Lawrence's character Sheneneh Jenkins.
The track was released late that same year, but didn't catch on until it appeared on social media and video-sharing sites in early 2014. Momentum continued when the Michigan State locker room burst into the "Nae Nae" dance after their Rose Bowl victory that same year, and when Houston Rockets center Dwight Howard posted his own video of the dance, radio latched onto the track, making it a bona fide hit. ~ David Jeffries, Rovi