However, a keen intuition always informs sustained success and evolution.
“I decided to just sit at the piano and see what comes out,” says Nelson. “That’s how I used to write at the beginning. Instead of second guessing or wondering what someone else might like, I wrote songs that I like, ‘Whatever else happens, happens.’ We’re in a really wonderful place.”
This realization follows a whirlwind four years. Since emerging in 2015, BANNERS has quietly carved out a place within the zeitgeist, clocking nearly 300 million total streams. The group’s self-titled 2016 EP, BANNERS, yielded a string of hits. Gold-certified in Canada, the breakout single “Start A Riot” generated over 59 million Spotify streams as “Shine A Light” eclipsed 22 million. Meanwhile, 2017’s Empires On Fire produced “Someone To You,” which also leapt past 22 million. Along the way, BANNERS toured with the likes of Milky Chance and POP ETC, performed on national television on Jimmy Kimmel LIVE! and American Idol, and has had songs appear in countless movies and television shows, all before the release of his first album.