It takes a musician/producer like Ash, with over 500 million streams of his own compositions; the ability to play piano, guitar, sax, drums/pads, electronic keyboards/wind instrument; a life shared between Egypt and French Canada, and a
mission to blend middle eastern and French/European influences in electronic music, to be granted permission to film a solo music video at the ultimate in atmospheric venues, the breathtaking pyramids of Giza at sunrise. And he’s still in his early 20s.
Ash’s big break after an encouraging response to Lost (2012) came with the monster hit Mosaïque, at first an under the radar experiment with a middle eastern vibe, suddenly on 500k streams a day, 3 months later 40 million, and to date, 100 million, in the top 50 in many countries. Not only a grower, but a stayer – first released in 2016, the streams have been a torrent, boosted by ‘that’ 2019 pyramids video which has almost 10 million YouTube views. Ash has released many more tracks of which Worlds Apart, Give a Little,Daydream, Dans La Peau, and most recently, Senses, have all scored between 2-5 million streams on Spotify alone.