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Rapper 2KBABY makes reflective, vulnerable songs about the struggles and hardships he's faced growing up in Louisville, Kentucky. His sparse, guitar-driven freestyle "Old Streets" became a viral hit in 2019, leading to a deal with Masked Records/ Warner Bros. His debut album appeared early the next year. 
 Originally known as Lil Sage, the MC began uploading tracks in 2017, including collaborations with friends like BBlasian and Lil Zayo. A single and video titled "Like This," sporting more of an emo influence than his earliest tracks, made the rounds in 2019, but "Old Streets," originally recorded as a freestyle for online channel SayCheeseTV, ended up going viral. Masked Records/ Warner Bros. signed the young artist and gave the track an official single and video release. Two more singles, "Dreaming" and "Betta," followed later that year in advance of 2KBABY's debut album, Pregame Rituals, which Masked/ Warner released in early 2020. ~ Paul Simpson, Rovi