The music is full of psychedelic and dark synthesis that creates an overwhelming electric atmosphere.
Acting and singing from a young age, it was MAGI’s initial flirtation with traditional Arabic music which won over British producer Juno Reactor, renowned for his fusion of electronic and global influences. Their collaboration found its’ way to his latest album and supporting tour, which sparked MAGI's renewed interest in the soundtrack of her youth.
Born and bred in the Yemenite ghetto of south Tel Aviv, Israel and having an Iraqi grandmother, MAGI’s first sonic encounters included 2000 year-old Yemeni prayers and contemporary Iraqi music. The storytelling structure and emotional content of Arabian music naturally led to her interest in Hip-Hop, soul, rock and ultimately the electro dance grooves of the wild West.