His career really took off in 2009 when he moved to Bordeaux and joined the nascent Afro-Caribbean-oriented Collectif Métissé
, who shot to instant fame after their debut single "Laisse-Toi Aller Bébé" went in at number two on the French charts. Numerous Top Ten singles followed, including the chart-topping "Debout pour Danser," and the group performed all over the world. During his time in the collective, William became well-known as a remixer, producing countless remixes for the likes of Big Ali
, and Jason Derulo
, and pioneered the art of self-promotion through posting them for free download on streaming services like SoundCloud. In 2015, wishing to focus on his own productions, he left the collective and released his debut solo single, "Te Quiero." It was a modest success, but it was his next single, "Ego," which catapulted him to massive fame. Written and recorded in just one night, the tune -- dark and haunting, but with an infectiously danceable reggaeton beat -- became a runaway summer hit, going multi-platinum across Europe and eventually racking up over 200 million YouTube views. His 2016 debut album, Une Seule Vie, was released on the 541
label (part of the huge Belgian N.E.W.S.
conglomerate) and distributed by Warner Music
; it went to number 12 in France. In 2017 William had his first major global hit with "Mi Gente," a collaboration with Colombian reggaeton star J Balvin
that went in at number three on the Billboard Latin chart. ~ John D. Buchanan, Rovi