The band was formed in December of 2017 after their previous project Lights Out Crowd announced their hiatus. With a fresh mindset and a new-found drive SNOOW released their debut single "Soda Addiction" on February 1, 2018. David and Richard have worked, together and separately, in the music industry since 2011 and take inspiration from acts such as The 1975 and Twenty One Pilots .
Describing the idea behind the band Richard writes:
"We wanted a project where we could go anywhere we wanted creatively and have no boundaries as far as our sound goes. We live in a time where the tribalism of genres no longer really exist. People rarely say they listen to one style in particular so we want our music to reflect that. Also, after years of being in a band with a boyband exterior we wanted to try on a bit more candor. That's why we named the band SNOOW - as a nod to us being from Scandinavia."