She signed to SME and released her debut album “Due Drop” in April 2012.
With more than 1600 radio plays and 400 000 Youtube views*, her first single “Pump It On” dominated across South Africa’s Top 40 for 16 weeks and beyond, with the iconic video. The “live life to the fullest” concept behind the track prompted Reebok to recruit her as a brand ambassador in 2012. With following singles “Heart,” “Love Is In The Air” and “Are You Gonna Stay”, Due Drop soon reached Gold status and got Awarded as Newcomer of The Year, Best Pop Album and Best Produced at the 2013 South African Music Awards and, the same year, received a BET Award Nomination for Best International Act.
Toya left Sony the next year when the two parties couldn't come to terms on a dysfunctional 360 deal & started her own record label.
Toya moved to London & released her 2nd album “Ascension”. The album propelled Toya to international levels, headlining at the Apollo Theater NYC, scoping Best International Song at the 2016 Out Music Awards with Forbidden Fruit.