Much of this experimental/DIY ethos persisted when he started performing under the name Alpha Seven. He lived in Norwich at the time and was one half of the ambient SOFA club night along with DJ Reg Tubby. SOFA featured local artists, ambient, chill out, easy listening, field recordings and spooky soundscapes. His first release in 1997 entitled Great Lift Journeys of Norwich was a mix of styles, but very much the kind of thing you’d hear at the SOFA club. A second album followed in 2000.
The music is electronic, there’s rarely any acoustic instruments, save the odd sample of a vocal or cornet, but it tends to be fairly organic sounding. It often includes field recordings. It doesn’t fit any particular genre, it’s warm, quirky and sometimes strangely moving.
The 2015 album, Great TV Masts of the UK was inspired by a visit to Emley Moor - the tallest freestanding tower in the UK. The album is a celebration of big infrastructure, the landscapes around the masts and that forgotten world of daytime television that consisted mainly of testcards. Selected Early Works, released in 2019 is a selection of rare tracks from the first two albums.