Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK.
Croan works from his private recording studio also based in Edinburgh which is full of vintage equipment. His latest ep `Brave about it peaked at number 1 in iTunes Lounge charts in August 2017.The single has been heavily rotated on the influential radio station Chill FM` The single which features vocalist Shuna Lovelle, was released in July 2017. This is a follow up to the critically aclaimed CD 'Nature Flow which was presented as Alex Tronic V Leith Bass Team. Nature Flow has received millions of hits on the streaming service Spotify. Alex Tronic debuted on vinyl in with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music.