Having performed at renowned festivals like Buku Fest, Voodoo Fest and SXSW, Banks has also made headway in Europe, starring in a Volkswagen Polo “Beats by Dre” Commercial featuring his song “HomeComing”, which won Bronze in the category of “Sound Design” at the 2017 Clio Awards. In addition to tours in Germany and Spain, BBC Russia interviewed Banks, extending his reach well beyond Europe. Most Recently, Alfred’s Song “UnderDogCentral” can be heard in the Netflix Movie “Burning Sands”, which was Executively Produced by Common.
In 2017, Banks released his 3rd LP, The Beautiful. The Beautiful, Inspired by his brother’s struggle with mental illness and his eventual suicide, serves as his most successful to date with a Debut at #12 on iTunes’ “Rap/HipHop” Charts & #79 on BillBoard’s “HeatSeeker” Charts. The album features a conceptual approach dealing with schizophrenia and the complexity of identity. The National Alliance of Mental Illness (NAMI) & UnMaskNola both took notice of Banks’s music and its focus on mental-health awareness, and partnered with him on promotional efforts for The Beautiful.