Napoleon XIV was actually Jerry Samuels, a 28-year-old recording engineer who had previously written small hit singles for pop crooners Johnny Ray and Sammy Davis, Jr.
, as well as making a conventional single of his own. "They're Coming to Take Me Away" was a sophisticated production feat for its time, with a maddening beat produced by tambourines, drums, and thigh slaps. The principal drum pattern was crafted by looping a ten-second piece of tape, and Samuels varied the speed of the vocals to simulate the off-the-rails state of a man going crazy while keeping the background tempo constant. Even weirder was the flip side, "!Aaah-ah, Yawa Em Ekat ot Gnimoc Er'yeht," which was -- you guessed it -- the A-side run backwards, a blend that yielded what was probably the most unlistenable piece of vinyl of all time.
To capitalize on the left-field success of "They're Coming to Take Me Away," Samuels/Napoleon XIV quickly produced an album of variations on the theme, such as "Bats in My Belfry" and "I Live in a Split-Level Head." Most of the material (unlike the single) was not written by Samuels, but by comedy writer Jim Lehner (once the head writer for Jonathan Winters
) and composer Bobby Gosh
(then writing with Sammy Cahn!), and the novelty quickly wore thin over the course of an LP. "They're Coming to Take Me Away" isn't the kind of single that lends itself to formulaic follow-ups, though Samuels/Napoleon XIV did release other singles, and recorded an unreleased album in the late '60s. Considering its title, For God's Sake, Stop the Feces!, it may have been better off remaining in the can.
Samuels went on to a career as unpredictable as his hit smash, making his living for a time selling marijuana roach clips to head shops. For a couple of decades he worked the piano bars of the Philadelphia area; on a Napoleon XIV reissue CD he proudly noted that "I became probably the most popular entertainer at nursing homes and senior facilities in the Philadelphia and Delaware Valley area." (Presumably he didn't play his hit single for those audiences.) That reissue CD combined the 1966 Napoleon XIV album with some additional material from the '60s and some later tracks recorded in 1995. ~ Richie Unterberger, Rovi