Dallas rapper MO3 emerged from the city's Northside with unflinching and honest snapshots of street life.
His booming flows and slow-burning style met with streetwise lyrics on projects like 2017's 4 Indictments.
MO3 was born Melvin Noble in 1992. His rap debut came in the form of his 2014 mixtape, Shottaz. On the strength of that effort, he developed a local following and inked a deal with his idol, Texan rapper Boosie Badazz. The sequel to his debut, Shottaz Reloaded, arrived at the close of 2015. The album featured "Hold Ya Tongue," which went on to become a moderate hit for MO3, notching nearly two million streaming views in the year after its release. Reloaded hit number 14 on the Billboard Rap chart, climbing to number two on the Heatseekers chart. His follow-up, 4 Indictments, topped the Heatseekers chart upon release in 2017. He also released the Gangsta Love, Pt. 1 mixtape in 2017. His 2018 project Shottaz 3.0 would include one of his biggest hits yet, the cautionary "Errybody," which also racked up millions in streaming numbers. The next year found MO3 mainly releasing singles, including the Aaliyah-sampling "No Feelings" and the stormy "Too Much Pride." ~ Neil Z. Yeung