Born Alexander Gumuchian in Vancouver, he dabbled with piano and percussion as a child, but favored swimming over music. That changed when he injured his back in high school, dashing his professional dreams. He studied college-level kinesiology to gain a better understanding of pain, which inspired him to try his hand at music. Gumuchian's early songwriting involved the Broke Boy Gang, a local crew who performed and recorded together for a brief period before splitting up. On his own, he started composing tracks in earnest, uploading them online in 2016 as "bbnomula." With a heavy trap influence and clever sense of humor, Gumuchian built an underground audience across the globe, from the U.S. to China, and soon other rappers came calling for collaborations, including Minnesota's Yung Gravy. The pair issued one of their first singles, "Run This Shit," in 2017. Later that year, a full EP, Baby Gravy, arrived.
The following year, bbno$ released his debut solo effort, Bb Steps, and a joint project with So Loki, Whatever. While these were well-received by his fans, another year would pass before he could break into the mainstream. In early 2019, his sophomore LP, Recess, arrived. Featuring contributions by Lentra, Y2K, and TrippyThaKid, the album was soon eclipsed by the single "Lalala." Appearing across various social media platforms, the song went viral, surpassing 500 million streams and charting around the world. Months after its initial release, famous fans Carly Rae Jepsen and Enrique Iglesias hopped onto a remix that helped push the track to platinum status. Gumuchian closed his breakout year with another album, i don't care at all. In addition to features from Lewis Grant and Lil Mayo, the LP was home to another Yung Gravy collaboration, the bouncy "shining on my ex." The track wound up on the pair's sequel album, Baby Gravy 2, which they released on Valentine's Day 2020. The set was their first to chart on the Billboard 200 and included contributions from Y2K, Spark Master Tape, Cuco, and TrippyThaKid. He returned that October with another full-length, Good Luck, Have Fun. ~ Neil Z. Yeung, Rovi