An innovative and creative artist. Who sings in French, English and Hebrew, lives and preforms in Tel Aviv, as well as in Paris, Istanbul and around Europe. Riff juggles and experiments with a wide variety of musical genres – from French Pop to avant-garde, North-African traditional music to classic rock, while drawing inspiration from personal influences, one in particular is her grandmother, Fortuna, who was born and raised on Djerba Island off the coasts of Tunisia.
Starting at a very young age music and dance have always played a vital part in her life; she dabbled in music composition at the tender age of 8, played the piano, and while studying at an arts school in Tel Aviv, participated in a few television shows, and sang in a choir In 2003 Riff participated and recorded a song as part of a video art performance named "worlds" by the French artist Josef Dadon. The piece was introduced in different museums around France. In 2004 they performed together in Paris.
During the years 2008 – 2010 Riff stayed in Paris after she had been accepted to the Cite Des Arts International, a venue which hosts 500 artists from around the world. As part of her studies she performed with the musician Vincent Segal and collaborated with different artists among which the musician 'Tricky'.