Friedman has garnered acclaim for his debut, The Waiting Sky. Champions for the album include No Depression, American Songwriter, Relix Magazine, MSN, The Alternate Route, Elmore Magazine and the New York Daily News. Friedman supported the effort with local gigs and regional touring, interspersed with opening slots for such venerated artists as Los Lobos and The Blind Boys of Alabama. More recently he and his band have toured the west coast, and the Northeast, he's appeared at festivals with Dar Williams and Amy Helm, been on TV in Nashville and played a solo show at the famous Bluebird Cafe.
Shoot The Moon exudes an album-oriented cohesion which is to say there is a broad spectrum of feelings and genres threaded together by Friedman’s well-developed aesthetic sense. His music spans pastoral folk, euphoric New Orleans-style horn driven pop-rock, alt-country, blues and R&B.