That’s where Amra steps in, buys you a stiff drink, introduces themselves–but without smearing their status in your face like a wet dish rag–and exposes to you the fallacy of your statement.
You see, Rock is an attitude. “Rock’n’Roll" used to be a genre of music championed by rebels and outcasts. But it’s the 21st century, and Rock is dead. “Rock isn’t dead!!!” you shout unnecessarily loudly (probably from the drink Amra bought you, it’s how alcohol works). Rock, in fact, is dead. Very, very dead. But fear not, for the Spirit of Rock is now alive! Like Obi-Wan Kenobi, the Spirit is even stronger after the former vessel passes on. And it is here, now, with Amra.
In order to truly follow the spirit of Rock–across any genre necessary–to craft a song, there must be a deep understanding of the song's true nature, so that the recorded result is nothing less than the undiluted essence of the original inspiration. Amra is like barrel-strength whisky in that regard: giving it to you straight from the source.
Amra has yet to be proven as the most influential band of their generation, but you are helping to fulfill their calling every time you listen to one of their songs! And we know already that our purest, most treasured things all have small beginnings.
Fortunately, Amra won’t stay small for long."