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Groovy Loff

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Groovy Loff is the nomme de guerre of Carolina Loff, a 27-year-old artist, songwriter and performer from Curitiba, Brazil.
She has been intoxicated by glamour and music from an early age. Her grandmother ran one of Brasilia’s biggest model agencies throughout the 70s, 80s and 90s, and it was there that she first remembers being overawed by the power of sound. “I was watching very conceptual fashion shows when I was only five years old,” she says. “I remember one particular show where the models were dressed in silver outfits, walking to ‘The Robots’ by Kraftwerk. I was crazy about it, so my grandmother gave me my first album: ‘The Man-Machine’.”
The influence of the German electronic pioneers can still be heard in Groovy Loff’s music, blended with the attitude of Peaches and the raunch of Bootsy Collins. As the name of her debut EP ‘Swipe Right’ suggests, Loff is also inspired by millenial dating culture.
“All of the tracks on the EP are based on short stories I wrote about guys,” she says. “I like writing surrealistic, romantic ones but the truth sounds more sarcastic and fun when we put these words together with a melody.”
She worked on the EP with Brazilian producer Guto Guerra, recording at his studio in Rio de Janeiro. “He’s a musical genius!” she says. “He has believed in me as an artist since the beginning.”
With ‘Swipe Right’ now streaming and Groovy Loff gaining passionate fans all over the world, there are plans for many more magical moments to come.

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