Ida is also an accomplished dancer and choreographer who loves filmmaking and this too plays a big part in her music. Much of her inspiration is drawn from the contemporary art & dance scenes as well as the underground dance community.
She has drawn many accolades from the music media. In its review of Ida’s live performance at the Indie Sweden Festival in April 2017 the online UK music blog TooManyBlogs’ described her as ”having been forging a path as one of the most innovative singer-songwriters in Sweden and northern Europe for several years now”, while Poland’s Beehype said that tracks from Ida’s most recent album, Rainbows and Tears, counted ”...amongst the finest songs we’ve heard this year...”
Indeed, Rainbows & Tears has been praised by critics and music bloggers across the world. The single Mannen på taket (Man on the Roof) was her first in her native Swedish language, and was hailed not only there but internationally. Her self-produced and award-winning music video to the album’s opening track Baby Gone – which was ranked as one of the Best Songs of 2016 by CMU (UK) – was praised by the New York-based art community My Modern Met.
In Music Week and Uncut (UK) Ida Long has been compared to both Kate Bush and Madonna, as well as Portishead and even ABBA (!) although such analogies are becoming dated. As the Swedish music magazine HiFi & Musik said, ”Ida Long is standing strong on her journey towards her own expression”, hinting that before long people will be comparing artists to her rather than the other way around.
So far Ida Long’s most compelling international claim to fame has been her internationally award-winning recorded version of the Tears for Fears song Mad World, which featured in trailers for the American TV series Mad Men.
Domestically within Sweden Ida Long continues to work with a wide range of artists, some of them from her home town of Gävle. They have included the renowned Stockholm-based electro-mixers Mintelligence while recently she has been creating new material with the ambient electronic maestro David Lehnberg. And in her spare time she is the voice of the much admired cult indietronic specialists Baron Bane. On the international scene Ida has worked with the South Korean EDM artist Mad Fresh and with several artists and producers in Japan.
Since starting her solo career in 2010 Ida Long has toured Europe several times. She has also performed at clubs in New York, while living there to seek musical inspiration and studying dance for top choreographers from both Top Model and Cirque du Soleil. In Sweden, a performance by Ida Long at the Swedish Goverment’s Music Export Awards once moved Marie Fredriksson of Roxette-fame to tears.
Ida Long is currently working on her next album, to be released in 2018.