As a modern self-made and DIY artist, who co-writes all of her music and co-directs all of her videos and online content, she has managed to create her own unique creative universe that clearly connects with media and fans alike. Talking about her creative process and ambitions for the future, Ruby Grace says: “Writing teaches me a lot. When I want to write a song about a specific theme, I want to know everything about it and research it as much asI can. I’m looking forward to a future of thousands of different obsessions and turning them into thousands of different songs!! I don’t want to be stuck to one genre, since I could get inspiration anywhere. Maybe in 5 years I’ll be inspired by a theme that should be turned into a rock song – who knows. I just know I will always stay true to myself because I’m writing about what I love!”