Pocket rocket pop newcomer alice is aiming high. We’re talking Madonna, Beyoncé and Lady GaGa levels of triple-threat superstardom, all on-point choreography, high-concept videos and attitude-laden vocals that aren’t afraid to belt.
Bored of a modern pop landscape that’s rigid and way too-cool-for-school, alice is here to shake things up, with the help of some of pop’s biggest names: Max Martin’s right hand man Rami Yacoub; fellow Swede Carl Falk; Years & Years’ producer Mark Ralph; Katy Perry collaborator Bonnie McKee and Mozella, who penned Wrecking Ball. Not bad. If that’s not enough, she impressed will.i.am so much after a one off meeting on a night out that he’s become a mentor, helping kickstart a major label rush that was won by Virgin Records in the UK and Capitol Records in America.