Known for his enticing vocal hooks, summer-evoking melodies, and a bright, sleek, pop production evident throughout his songs, Will Joseph Cook is a pop artist from Tunbridge Wells, Kent in South-East England.
Developing a taste for music in his early teens, his interest was spurred on by the enthusiastic nature of his father, who decided to take Cook to as many live gigs as he possibly could. From performances by Vampire Weekend and MGMT to Everything, Everything, the shows soon inspired the young creative to pen his own lyrics and write his own songs. After some time teaching himself music production basics with MIDI systems and figuring out a specific sound palette for his work, he eventually put out his first EP, You Jump, I Run, online in 2015. Littered with charting-single vigor, the release surpassed over one million streams, attracting the attention of Atlantic. After some sold-out shows across London and an appearance on the BBC Introducing stage at the Glastonbury Festival, he delivered his second EP, Proof Enough, during the summer of 2015 via Atlantic. Critics were soon quick to annotate the young songwriter’s style, drawing comparisons to everything from King Krule to Talking Heads, and praised his affinity for fun, summer pop anthems. The track "Beach" in particular began to receive widespread airplay in both the U.K. and the U.S., earning Cook a place at the SXSW festival and a support slot for one of his inspirations, Everything, Everything. This resulted in members of that band producing remixes of some of the tracks that appeared on the Proof Enough EP. The following year, he got to work on his first full-length effort for Atlantic. The album, entitled Sweet Dreamer, was released in early 2017 to high praise among critics and fans alike, and was produced by Cook himself alongside Hugh Worskett (Birdy, Rae Morris) and Bombay Bicycle Club's Jack Steadman. Wasting little time, Cook returned in October with "If You Want to Make Money," the lead single from his upcoming EP. ~ Rob Wacey, Rovi