Swagger Rite’s first taste of the industry came through his dance group, Rated PG, when he was 13-years old. After winning a competition in 2005 called ‘You Got Served’, Director X (Drake “Hotline Bling") signed the group. They would end up performing in Rihanna’s “Pon Di Replay” that same year, however, for Swagger, it wasn’t enough.
“I was watching a lot of artists coming up around 2011, 2012. I didn't really like a lot of music coming up and thought I could do better. I was always good at freestyling, and my cousin $ha Hustle was already doing numbers so I just started going to the studio with him and started rapping,”.
In 2016, Swagger Rite made his rap debut with the mixtape, P.O.M.E., a trap-infused tape filled with street tales, which resulted in a growing social media fanbase and Soundcloud following with over 2M streams to date.
“They always used to say 'swagger right shawty. Growing up, I was always a fly kid... I grew up getting money at a young age. People were always fascinated by me when I'd come around because I stopped wearing Jordans and started wearing all designer. They were like, 'Yo, swagger right shawty!' you know? It just stuck.”