Edgy and high-energy, unapologetic and empowering, Loren’s distinct brand of pop is built on the soul-baring honesty she’s always granted her fans—a 14-million-deep following with whom she shares all the highs and lows and in-betweens of her everyday life. With her effortlessly charming and relatable presence, the L.A.-based artist maintains an above-and-beyond commitment to her fanbase, a dedication that involves taking time each day to respond to DMs and host live chats to check in with all those who’ve stood by her over the years.
Loren’s unbreakable devotion to her fans has also guided her endeavors as an entrepreneur (including her recent Forever 21 campaign), as well as the making of her highly awaited debut EP. In bringing the EP to life, Loren has approached the creative process with greater self-assurance than ever before and zeroed in one key goal: her genuine desire to empower her fans to accomplish their own epic dreams. “It’s so important to me that they know we’re in this together, and that if I can do all this, then they can do it too,” Loren says.