Mina is the greatest Italian singer of all times, but not only. For Italians, Mina is an icon equally as important as the biggest and best known names about which they boast as proof that Italy has the highest quality everything in the world, like Ferrari or Fellini. In the Italian collective imagination, Mina is a national treasure to be proud of and jealously guarded.
During the ‘60s and the ‘70s Mina embodied the very essence of the ultra-talented superstar on stage, in TV and in her records. She made television history and then suddenly, inexplicably decided to retire. She sang Italy’s greatest hits, which for over 50 years have been the leitmotiv of the everyday life of the Italian people. Nowadays Mina releases one record a year. She is perhaps the only artist in the world that does not offer herself up to the media – as a matter of fact, she does not grant interviews, has not appeared in concert or made any other public appearance for more than 30 years. Yet, all her new albums reach number one in the Italian hit parade. Mina has always played and gambled with her imagine, varying it in a thousand ways in the media and even on her record sleeves, many of which have been placed on exhibit in Italian museums of art. Always ahead of her times, Mina remains on the cutting edge even in new technologies.