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William Poyer is a singer/songwriter whose sound conjures up the modern world with a nod to the days of the Mariachi and the Gold Rush of the Wild West.
Inspired by the likes of Ray LaMontagne, Shovels & Rope and Jason Isbell, William's songs have been described as a blend of real-life storytelling with an intimate folk sensibility, driven by strong rhythms and melodic hooks.
Having left his native Wales in 2013 he embarked on a journey of discovery, looking to hone a sound unique to him. Three years of living in Mexico helped him find the sound he was searching for and during this period he developed the stunning collection of songs that formed the majority of his debut album Born Lucky released in 2016.