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Scoop Lo

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“You wear a lot of hats”. This quote has been used often to describe Scoop Lo. Born into a first generation Jamaican household music has been in his life since he could walk and talk .
At a early age he was a avid storyteller and took a interest in dance. This interest in storytelling would be sparked by hip hop Scoop learned of the hip hop ladies man LL Cool J and was fascinated with his image. He was interested in rb and pop music but rarely saw anyone in the hip hop genre blending the dancing with the rhymes. As he got seasoned the mixtape circuit was ablaze and he wanted to be apart of it. He landed on a few notable DJ mixes but he felt like something was missing. His father asked him why he didn't move in his showcases. So he started studying Usher,Michael Jackson and finally fell onto Missy Elliot. When he saw she didn't jeopardize her lyrical ability and still grooved it sparked him. He began working with World Renowned Entertainment management. This led to a few high school tours throughout the tri-state and midwest regions. After time Scoop began embarking on his own endeavors which ended up with him parting ways with the management company. During this time he started gaining radio play and opening for major artists one of the most notable Trey Songz. This attracted Stephen Strother who was instrumental in Usher's first record deal. He introduced him to then Defjam Ar director Shani Gonzalez who signed him to a development deal. Now He is going the indie route .

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