Be The Bear is the nom de plume of Swedish artist and producer Christina Wehage, writing and recording in her commercial studio in Gothenburg, home to the artists' record label Loud Attic Records.
Her debut single Erupt was featured in an international TV commercial for Volvo, with over a million views on Youtube and climbed the iTunes charts in Sweden. Her two following singles, I Don't Want To and Ruler (dance collab with GOLDHOUSE) were both added to Spotify's highly-coveted New Music Friday. Her recent single Mermaid topped iTunes (Sweden) and feat in another Volvo commercial. The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it's because you’re trying to deal with something. I wasn't facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself. "Cinematic and stunning, 'Erupt' is the goosebump inducing debut single from Be The Bear" - Wonderland Magazine “Reminiscent of Björk in its sheer free-wheeling creativity, 'Erupt' is a beautiful, wholly inspired debut” - Clash Magazine "The sweeping orchestral arrangement and minimal electronic touches have garnered comparisons to AURORA and Florence + The Machine. 'Erupt' seems an apt name for the artist’s almost volcanically dramatic arrival on the pop scene” – Line Of Best Fit