As President of indie label Shaman Work Recordings he widened his scope from that of an artist to an executive. From creating a catalogue of more than 15 full-length albums to managing the releases of other artists’ projects, John Robinson is a renaissance man equipped to be both visionary and trailblazer. Harnessing the same energy and collective effort that aligned to birth Shaman Work, he foresaw and carved a lane for Water the Plants (WTP), a company elevating hip-hop through affirming its status as a lifestyle with staying power. The WTP brand remains bound to the masses, lacing motifs of the cultural art form through apparel. WTP has also joined forces with self-help enterprise Hip Hop Motivation to affect change within through replenishment and advancement. Both continue to uphold hip-hop culture as a valid point of view through which to navigate personal and professional growth.