Ricardo the musical genius is based in El Salvador owned an incredibly cute dog called Rocky. Ricardo and Rocky experienced a life of political unrest and violence in his local community.
Noises from street violence nearby and gunshots created a lot of anxiety for Rocky. He started to suffer from separation anxiety and noises. Ricardo and Amman had been working together on other musical projects until they looked into the idea of creating music for dogs. This started a journey that would end up helping millions of dogs worldwide.
They started making experimental music to see how it would help Rocky and after loads of trial and error nothing really worked. So they took a different musical approach and saw that some of the elements of the music actually had a slight impact on helping Rocky.
They used this slight success as hope to continue going until they found a musical formula that helped reduce Rocky’s anxiety dramatically. They thought they were onto something big and wanted to help more dogs.
Now they have a formula that works with music to help relax dogs. They are proven feedback from the community that this music helps 87% of dogs that try it.
Fast forward a few years and they are both incredibly proud to know the music has had a positive impact on 30 million dogs so far….. But the journey has just begun.