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KEY

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Coming from the Mecca of rap music, Atlanta, GA, Key! is a hidden figure for the genre and city itself.
Key! was born and embedded in Atlanta, and has an obvious mark on the culture and music of the city. Self-proclaimed as a “loner”, Key! is unapologetically himself 24/7. He has a specific way of going about life and navigating the world—bits of jittery and wildness with methods of crazy sprinkled in. This combination creates a calculated Key!, and is his definition of how Atlanta operates.
Key!’s sole motivations are to spread positivity and receive good Karma back. Appropriately, he has a “777” and infinity symbol tattooed on opposite sides of his face, meaning “Good luck to you, forever.” Key! has collaborated with Artists such as Father, ILoveMakonnen, A$AP Mob, Post Malone, 21 Savage, Reese LaFlare, and OG Maco just to name a few.
While Key! is constantly being requested to record features on songs, he is currently evolving to reach the most elite level of creativity and production as a solo Artist. Key! has one goal in mind: to win.
777 is Key!’s Reasonable Doubt moment. This project is the cleanest, most commercial version of Key! that he puts into the world. Working with only one producer Kenny Beats and excluding any features from the album, Key! releases 777 as a project that depicts himself as an Artist in pure form... young, crazy, and a positive influence.

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