The reasoning, Jason says, is quite simple, "The record companies have a “formula” that they follow, and they don't deviate from it; artists just don't have creative control like they used to anymore, so everything sounds like everything else, which is pretty much why I (and many people) don't listen to radio anymore, and why I'm putting my music out there. Now is the time. People are ready for a musical change. I'm on the scene to hopefully help bring about that change – to challenge those conventions.”
2011's Sonic Contrast was the first foray into that self-proclaimed challenge and he followed that up in 2017 with the release of (Super)Ego.