A near reverential dedication to truth is the foundation Tory Lanez’ artistic identity. Unabashedly introspective & keenly observant of the outside world in equal measure, the rapper born Daystar Peterson in Toronto, Canada, spent his early adolescence honing the sure-footed, narrative-led lyrics that have become synonymous with his singular style of rap.
Lanez sophomore studio album, Memories Don’t Die, comes as a follow up to his 2016 debut, I Told You, which featured the #1, Double Platinum singles, “Say It” and the Grammy nominated “LUV.” The sprawling musical opus, which highlights moments in the 25-year-old’s history spanning from early childhood through 2017, is held together by the rapper’s innate talent for uniting genres into new, hybrid soundscapes. Memories Don’t Die is defined by a revisitation of traditional hip-hop and R&B conventions; Lanez embraces the world of knocking 808s & the growl and punch of unembellished instrumentals alongside the polished gloss of his trademark croon. The album touts features from 50 Cent, Future, Wiz Khalifa, Fabolous, NAV & more. In short, memories truly have not died for the Grammy award nominee—he is able to recall his own life story with remarkable clarity, & translate its impact on his present with pragmatism, verity & true emotion. We are seeing Tory Lanez for what he is—a young man growing, progressing & learning in an ever-changing world that can be capricious and cruel, but also beautiful & filled with warmth.