As a musician, he doesn't believe in a one-dimensional approach. Instead, he strives to be diverse in his musical selection, ever evolving and reinventing himself, while always staying true to himself in the process. His storytelling method touches on an array of subjects from family, growth, maturity and reflection, to politics, race and other controversial issues. He is neither underground nor a commercial, but rather a hybrid artist.
There are artists who think inside the box and some who think outside of it, but to Willi.M Blake, the box doesn't exist. With this line of thinking, he founded The Anti Genre Society or HashT.A.G. Society (#T.A.G. Society) forging a "Counter Culture" that transcends genres.