An astute follow-up with ‘Silence Is Golden’, previously the flip side of the Four Seasons’ ‘Rag Doll’, proved a perfect vehicle for the Tremeloes’ soft harmonic style and gave them their only UK number 1 and their highest US chart entry (number 11). Having established themselves as a hit act, they notched up an impressive run of hits during the late 60s including ‘Even The Bad Times Are Good’, ‘Suddenly You Love Me’, ‘Helule Helule’ and ‘My Little Lady’. At the end of the decade, the Tremeloes seemed weary of their role in the pop world and broke away from their usual Tin Pan Alley songsmiths to write their own material. Their first attempt, ‘(Call Me) Number One’, was an impressive achievement, probably superior to the material that they had recorded since 1967. When it reached number 2 in the charts, the group members convinced themselves that a more ambitious approach would bring even greater rewards. Overreacting to their dream start as hit writers, they announced that they were ‘going heavy’ and suicidally alienated their pop audience by dismissing their earlier record-buying fans as ‘morons’.
Their brief progressive phase was encapsulated in the album Master, which won no new fans but provided a final Top 20 single, ‘Me And My Life’. Thereafter, they turned increasingly to cabaret, where their strong live performances were well appreciated. In 1974 Chip Hawkes went to Nashville, USA, to pursue an ultimately unsuccessful solo career (his son Chesney Hawkes would enjoy a brief moment in the spotlight in the late 80s). Blakley left the following January, and Aaron Woolley and Bob Benham were brought in as replacements. The Tremeloes continued to record on an occasional basis, with albums being released by DJM Records and their old label CBS. They were still active in the new millennium, with Munden and West joined by Joe Gillingham (keyboards/vocals) and Davey Freyer (bass/vocals). In September 2006 Poole and the band reunited after 40 years for a tour of the UK. The latest version of the Tremeloes featured Munden, Hawkes, West and newer members Gillingham and Jeff Brown.