Brooklyn-based 21-year-old producer umru appeared almost out of nowhere in the pop music world with his first production credit on Charli XCX's landmark 2017 mixtape Pop 2, recruited at 18 by PC Music founder G. Cook">A. G. Cook to co-produce the highlight track, 'I Got It'. The credit quickly brought umru from high school and the Soundcloud beat scene to DJing XCX's tour afterparties across the US and Europe and collaborating with some of pop's most forward-thinking acts. The release of his debut EP search result on PC Music revealed his strength in merging intense, bass-heavy production with both catchy and melancholy performances from a talented lineup of underground pop vocalists including Laura Les (of 100 gecs) and Lewis Grant. The EP was followed by three sold out 'search party' events across the US. umru's most recent production includes Fraxiom's latest EP and work for Dorian Electra, Rebecca Black, Tommy Cash, and 8485.
Photos by Carlo Cavaluzzi, Henry Redcliffe, Max Schramp (in order)