With his seductive flow, inspiring confidence and silky warm vocal presence, the Montreal-based artist boldly redefines perceptions of what it means to be an Arab man in the modern world. His magnetic take on world pop combines atmospheric electronics, dreamy avant-pop, and elements of Arab music in unapologetic intimate songs. Coming from a visual arts background, the multidisciplinary artist proposes an idyllic universe at the intersection of various disciplines in which the word “haram” doesn’t exist. Bridging his two worlds for reasons that extend far beyond music, Bahmad reappropriates his heritage in a groundbreaking way. Son of east and west, he shatters countless stereotypes while infusing a reviving energy into the global pop landscape.