The creative process is essential for ISA who’s part of writing all her material. Apart from her own music, ISA has co-written Charlie Who?’s ”You” that reached over 17 million streams, and featured Sidney Samsons ”Enemy of the Hate” with Bobso Architect in 2017. Later in 2017, ISA ended her deal with Sony Music and started her own independent label, Licious Music. Simultaneously, her creative work began to lean towards a sound in the intersection between pop and R&B, inspired by artists such as Ariana Grande, Post Malone and SZA.
“Being in the industry since I was a kid has made me confident in who I am and what I stand for. I write a lot of music, that’s how I process my feelings, and going independent gave me the power to do it my way and find a musical identity that’s 100 % me”. – ISA.
In the autumn of 2017, ISA wrote the song ”MeToo” as a reaction on the #MeToo movement and performed live at the Stockholm manifestation. Shortly after, she kicked off 2018 by releasing ”Perfect” that quickly gained a lot of traction on Spotify. In her music, ISA often state the importance of daring to challenge norms and ideals.
ISA is dropping her first album on her own label Licious Music in early 2019.