In fall 2017 ISA ended her deal with SONY Music and started her own label ”Licious Music”. Since then she releases her music together with her own team. The single Perfect gained traction on Spotify and streamed 2 million during spring 2018
One of the most important things to ISA as an artist is being a part of the musical creative process.
”To be able to find your own unique sound and vision you gotta know what you want, and who you wanna be. In the end you’re the only one that will find your most natural and real musical identity. And if you wanna make it big you can’t except to get anything for free. You gotta do it yourself. And that’s what I'm doing.”