2010 Isa became the Swedish Champion in Street Dance. Her first single "BOMB" was released 2012 and went straight up to 4th place on iTunes chart. She toured Sweden during the summer and made a spectacular TV performance TV4. During 2014 Isa wrote and recorded a lot of music with producers both in Sweden and USA and she released a single "What are we" in Sweden that went top 10 on the singel chart.
2015 Isa hit the Swedish audience in Melodifestivalen (The Swedish Eurovision Song Contest) with her song "Don't Stop” She made it straight to the finals and got the prestigious Marcel Bezençon Awards for best artistic performance. Since her major break with "Don't stop" ISA has build a massive fan base of 95k followers on Instagram, 20k Youtube subscribers and over 16 million streams on Spotify. In 2017 she started her own record label "Licious music". “With Licious Music I wanted to create the ultimate home for my music, and everyone who enjoys listening to it. This is something I do for and together with my fans. Regardless if this turns out to be a success or failure they should have credit, because without them I wouldn’t have found the energy to bounce back.” ISA says.