In an age where fans clamor for Hip Hop with soul and feeling, Jansport J’s production is a modern continuation of legends such as Pete Rock and J Dilla.
Much like his hometown of Covina (a smaller city just outside of Los Angeles), his career has remained under the radar until recently. Inspired by his atmosphere and musical geniuses of the ‘90s, the experiences and conditions that shaped Jansport J’s craft were anything but average. Covina’s impact on his creativity cant be understated, as he notes “It’s very diverse. I grew up with Mexicans, Filipinos, white kids and black kids. In between LA and the Inland Empire, we have all of those cultures together. Listening to a little bit of everything is why I’m able to do different styles of production. I try to be flexible and that’s a product of being able to adapt to different cultures.” While Jansport J’s cast of heroes has included Pharrell, 9th Wonder, Madlib, DJ Premier and Swizz Beatz, it was Timbaland to originally spark his passion when he heard Missy Elliott’s ““I Cant Stand The Rain” at the age of 11. Beginning to make beats in high school, he fondly looks back on those days saying “The first time I heard Timbaland and 9th Wonder, if 10 years from now someone could say I was one of their influences, then I did what I was supposed to do.”
Credits: Snoop Dogg, Freddie Gibbs, DOM KENNEDY, Hit-Boy, Benny The Butcher, Ab-Soul, Ty Dolla Sign, Stalley, Quentin Miller, Keys N Krates & more.