Having established his name in the mid-90s Morgan maintained his profile with a series of low-key releases notably, ‘Go To Hell’, ‘Black Woman’ and ‘Hungry Days’. His breakthrough came in 1999 when he recorded the sublime, ‘If Love So Nice’. This single inspired Jet Star to commission his debut, Rise. The set was recorded with Mafia And Fluxy and was met with critical acclaim in the UK. The singer also enjoyed international specialist chart success with, ‘If Love So Nice’ alongside releases from the album including ‘Rise’ and ‘What Will It Take’. In May 2000, ‘If Love So Nice’ topped the Jamaican chart for 13 weeks, which led to a slew of global reggae hits notably, ‘Jah Jah Live On’, ‘Can’t Get Away’, ‘Clean Heart’, ‘God Bless’ and ‘One Day’. Having found his niche within the roots cognoscenti Morgan rejected digital rhythms and acknowledged the influence of artists such as Bob Marley, Peter Tosh and Burning Spear in his music. Through his righteous stance he built a strong following in Europe and was often labelled in the media as the roots ambassador for the millennium.