After four gigs as a band, they signed to Universal subsidiary Fiction Records in the UK and Europe and Geffen Records in America.
On top of touring around the world for many headline tours Alberta Cross have also toured with artists like Oasis, Them Crooked Vultures, Neil Young, The Black Rebel Motorcycle Club, Portugal The Man, The Shins, Ben Harper, Dave Matthews Band and Mumford and Sons and many more and played festivals like Coachella, Bonnaroo, Lollapalozza, Glastonbury, Reading and Leads, Fuji Rock Festival, Splendid in the Grass, Lowlands, Pukkelpop...
The song "Low Man" is heard in Californication, Sons of Anarchy and Longmire TV show.
“Lucy Rider" in BBC Survivors and Dirty Sexy Money.
“ATX" and "Rise from the Shadows" on Last Call with Carson Daly. "ATX" was also used as the rejoiner bumper during the telecast of the BCS Championship Game.
The band appeared on the Cinemax Tour Stories program.
"Money for the Weekend," was played live by the band on the Late Show With David Letterman in 2012.
It was also featured on the soundtrack to Madden NFL 12 and on several Ketel One commercials that began to air in May 2011.
"Bonfires," was played in season 1 of "Off the Map."